ImageIf you haven’t been living under a rock and have been on internet for more than 1 minute in the last 5 years, you’ve more than likely seen the massive influx of social media and the impacts that it’s had. Word of mouth has move to more of “word of Tweet” and explaining a funny picture or video has been replaced with the copying and pasting of a link for all to see. I don’t think this is a bad thing, but it can be quite admittedly terrifying. With so many options out there what should you focus on? Really, whatever you want.

So here we are, the big ones on the market right now are Facebook, Twitter, Youtube and Pinterest. Almost anyone you speak to has one or multiple of these accounts and you’ve probably seen something posted on one of them yourself. It’s important to understand how these resources work. They cater to specific crowds, and those crowds are whatever you want them to be.

Some people make posts specific to video gaming where others may be specific to luxury weddings or luxury vacations. A simple browsing through Reddit’s gaming section will supply you with a limitless supply of website that fall into this category. Similarly, companies make their own variations of these products. The Four Seasons has created a Tumblr account called Fotog. It’s simple, really, and works in the same way that your own Tumblr account works. They have pictures posted relevant to their services: luxury vacations and luxury weddings.

But here’s the power of these types of services: they all link together and they link to YOU. These sites always link right back to the homepage which helps to provide them with exposure. You “like” a luxury vacation picture and there’s exposure in itself. Your friends click and their friends see them click it so they click it and someone re-shares it and the cycle begins. It’s much like a snowball, or your first trip to an all-you-can-eat Chinese food buffet.

So what does this all mean? It’s simple, really. The days of standard marketing are gone and we’re making the permanent move to cyberspace. The power of these services are undeniable. 15 years ago you would be planning a wedding with magazines strewn about in front of you. Now you have 20 tabs open in your internet browser with different luxury wedding sites. Planning a dream vacation involves another 20 tabs in a new window, all simultaneously searching at once. At this point, you want to make sure that you’re moving with the times so the times don’t leave you behind!